Marketing Basics: How to Attract, Engage & Grow Customers

Breadcrumb Abstract Shape
Breadcrumb Abstract Shape
Breadcrumb Abstract Shape

This course introduces the fundamentals of marketing and explains how businesses identify customer needs, promote products or services, and build strong brands. Learners will gain practical knowledge of marketing strategies, customer targeting, and digital marketing tools used in today’s business environment.

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What Will You Learn?
  • By the end of this course, learners will be able to:
  • Understand the core concepts of marketing
  • Identify target customers and market segments
  • Create simple and effective marketing strategies
  • Understand branding and value creation
  • Use basic digital marketing tools
  • Measure and improve marketing performance

Material Includes

  • Short video lessons
  • Downloadable notes and summaries
  • Practical exercises and worksheets
  • Quizzes and self-assessments
  • Marketing templates (buyer persona, marketing plan)
  • Final mini-project

Requirements

  • (No prior marketing knowledge required)

Audience

  • This course is suitable for:
  • Students and beginners
  • Entrepreneurs and small business owners
  • Freelancers and content creators
  • Sales and business professionals
  • Anyone interested in learning marketing fundamentals

Course Content

Module 1: Introduction to Marketing

  • What is marketing?
  • Role of marketing in business
  • The 4Ps of marketing

Module 2: Understanding Customers

Module 3: Branding & Value

Module 4: Marketing Strategies

Module 5: Digital Marketing Basics

Module 6: Measuring Marketing Success

ExamBook

A course by

coursecado

Student Ratings & Reviews

4.0
Total 2 Ratings
5
0 Rating
4
2 Ratings
3
0 Rating
2
0 Rating
1
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M
minar
3 months ago
not bad
N
nilimaa
3 months ago
Really Good but please update Module 4 lesson 2, it feels like editing mistake

Course Includes:

  • Price:
    2,000.00৳ 
  • Instructor:coursecado
  • Duration: 12 hours
  • Lessons:19
  • Students:131
  • Level:All Levels
2,000.00৳ 
Enrollment is now paused