Smart Marketing Strategies for Growth
About Course
This course equips learners with the essential skills, strategies, and tools to thrive in today’s fast-paced marketing landscape. From foundational principles to advanced digital tactics, participants will learn how to build strong brands, design customer-focused campaigns, leverage digital platforms, and measure success with data-driven insights.
Course Content
Module 1: Marketing Foundations
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Understanding the marketing mix (4Ps & 7Ps)
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Consumer behavior and market research
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Branding: crafting a unique identity