Marketing Basics: How to Attract, Engage & Grow Customers

What Will You Learn?

• By the end of this course, learners will be able to:
• Understand the core concepts of marketing
• Identify target customers and market segments
• Create simple and effective marketing strategies
• Understand branding and value creation
• Use basic digital marketing tools
• Measure and improve marketing performance

Material Includes

• Short video lessons
• Downloadable notes and summaries
• Practical exercises and worksheets
• Quizzes and self-assessments
• Marketing templates (buyer persona, marketing plan)
• Final mini-project

Requirements

• (No prior marketing knowledge required)

Audience

• This course is suitable for:
• Students and beginners
• Entrepreneurs and small business owners
• Freelancers and content creators
• Sales and business professionals
• Anyone interested in learning marketing fundamentals